Newell Brands
B2B B2C eCommerce
UX Designer & Researcher
Professional Work
Continuous Delivery & Feature Enhancements for Leading Consumer Products Company
Newell Brands is a leading consumer products company with a portfolio of iconic brands such as Marmot®, Yankee Candle®, Graco®. Over the span of two years with the company, I worked on a number of differing work streams from International Migration, to the Product Discovery North Star Initiative. While doing so, making continuous delivery enhancements to the internal design system as well as the overall ways of working. Seen below are a just a few of the many delivered projects.
Selected Brands
Global Navigation | Global Header Redesign
Breif
The Problem
• Current design is bulky and takes up a large portion of real estate
• L1s lose prominence due to font size/weight and cluttered UI
• Utility Navigation and Icons have been reported to feel dated
• Icons and overall alignment is off
Objective:
• Increase feeling of quality and trustworthiness across brands
• Reduce vertical height, while still surfacing key elements
• Increase usability for varying types of user journeys
• Reduced bounce rate
Current Designs
Competitve Analysis
Quantitative Data
Redesign
Comparison
Comparison close up
Qualitative Feedback
Redesign
Global Navigation & Mega Menu Enhancements
Breif
The Problem
• Current design is bulky and takes up a large portion of real estate
• L1s lose prominence due to font size/weight and cluttered UI
• Utility Navigation and Icons have been reported to feel dated
• Icons and overall alignment is off
Objective:
• Increase feeling of quality and trustworthiness across brands
• Reduce vertical height, while still surfacing key elements
• Increase usability for varying types of user journeys
• Reduced bounce rate
